We've discussed in previous blogs the merits of a number of wearable devices and sports tech and fitness monitoring + management devices. The range is ever-growing with some mixed opinion as whether this is a fad that will pass rather quickly or whether the expansion and greater ease and accuracy of wearability plus monitoring will create new spurts of interest. These are consumer products and as such will be subject to the fickleness of consumers.
Most recent news that does raise some serious questions is the announcement by Nike that it will substantially reduce its team working on the Nike Fuelband. This device has broadly been ranked as third most popular in the market. But is Nike preparing the way for a collaboraton with Apple which has stated its intent to enter this intense space with an iWatch fitness managment device? Commercially, that could be very clever with the combined branding of Nike and Apple plus the always-slick Apple connectivity to their i-micro system.
Meantime we're giving you an interesting overview on wearables extracted from Deloitte's Technology Trends 2014 – Inspiring Disruption:
Authors:
Shehryar Khan, principal, Deloitte Consulting LLP
As the mobile lead for the Deloitte Digital service line, Shehryar Khan focuses on helping clients use mobile to drive organisational transformation—identifying opportunities where mobile can truly impact both user and business goals.
Evangeline Marzec, specialist master, Deloitte Consulting LLP
Evangeline Marzec is a specialist master in mobile strategy at Deloitte Digital. Her focus is on the rapid analysis of mobile opportunities and threats for clients across all verticals and on creating frameworks for understanding the impact of emerging technologies on business models.
