A view of the London 2012 Olympic Games

In the 1942 film Casablanca, cynical Rick Blaine, played by Humphrey Bogart, quipped “Here’s looking at you, kid.”  Well, London here’s lookin’ at you – and congratulations! Just prior to the Games, the Olympics brand was assessed as the second most valuable brand in the world at $US45 billion, according to(continue)

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Brazil is Calling

The 2016 Olympic Games will be held in Rio de Janeiro in 2016.  In the halo over London, Rio took a spot to portray the excitement in store in that city – perhaps not as well as it could have, in my opinion. More to the point, even as the(continue)

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