A new ball for Brazil

A new ball for Brazil

Part 6 of the story of Brazil

Brazil wld Cup BrazucaThe Brazuca, the new Adidas developed ball, involves a new structural innovation. It has a unique symmetry of six identical panels alongside a different surface structure that will provide improved grip, touch, stability and aerodynamics on the pitch. It is created by six propeller-shaped polyurethane panels being thermally bonded together.

Technology will get a new meaning in the upcoming FIFA World Cup in Brazil as the Brazuca balls to be used in the mega event will come with six in-built HD cameras capturing 360 degree view of the on-field action. Brazucam is a customised Brazuca official match ball featuring six HD cameras that capture 360 degree view of the action.

The product features custom-made image stabilisation software at the cutting edge of innovation. Brazuca, meaning the Brazilian way of life, improved aerodynamics and stability.

Eric Winton

Director, New Millennium Business

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