In 2011 PricewaterhouseCoopers estimated the Brazil sports market would grow by 5.3% pa through to the end of 2015, to value of US$4.2 billion. The local sports sponsorship industry is reckoned to be worth US$1 billion, with football accounting for 62% (source: IMR, UK). There is a continuing build in(continue)
Top global sponsors (not always the Olympics kind) – those that lead the way… The expansiveness of Emirates and Etihad doesn’t slow. Last edition and earlier editions of my newsletter “Back on the Block’ reported new sponsorships that these two airlines have negotiated. The latest now is that Emirates has(continue)
I recently had the pleasure of chatting about business and ‘things going on’ in Brazil with Dr Ronaldo Veirano. Ronaldo heads Veirano Advogados, a leading Brazilian law firm (www.veirano.com.br ) and is Honorary Consul for Australia in Rio de Janeiro. He is such a well-versed and urbane man, sharp, insightful(continue)
Ahead of Super Bowl Sunday 3 February (Monday 4 February in Australia), the National Football league final between the San Francisco 49ers and the Baltimore Ravens, some brands advertising registered an increase their “impact media value” by more than 1,000%, according to new data from analytics firm General Sentiment. Advertisers(continue)
The baseline for many sporting, business, entertainment, cultural and arts events is that the world stops, the merry-go-round ain't so merry, without sponsors. That’s where the money is if the product is right, here is yet more real evidence that the adage holds – for top tier, top engagement and(continue)
