Raelene Castle of the Bulldogs spoke at Sport Business Club
Just a couple of months ago Raelene Castle took over as CEO of Sydney’s AFL team, the Bulldogs, after a terrific run as CEO of Netball New Zealand. Raelene was in discussion with sports TV and radio presenter, Tracey Holmes. Here are some snippets – great value…
► Every move you make is public property.
► Media has 12 pages to fill each day and for sure they’ll make up stories to fill those pages if they need to.
► NZ Silver Ferns are an incredible story of successful growth in fan engagement.
► Broadcast and the revenue it delivers are vital – good examples are the Silver Ferns and in Australia, the Super V8 racing.
► There must be (club) support for young athletes, for their welfare and as individuals.
► Bulldogs is a $23 million business, 15,000 members – it needs sponsors and must give to the community – its more than just winning games.
► Good governance is vital.
► Philosophy of the club, team, individual is core – and strategies constantly embrace what’s best for each.
► The Club has a 5 year strategic plan (many clubs don’t have any real strategy) that drives the branding and takes fans with us.
► Lack of reliable mobile coverage is driving fans away from stadiums and back to the couch.
► [We] Must encourage women to take on more sport [administration/management] roles. "We need to encourage more women to be brave and put their hands up" (to be involved in sport).
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This article first appeared in "Back on the Block", New Millennium Business' newsletter on the business of events on 7 September 2013….the Block: Election stuff; IOC hits Buenos Aires; Brazil's struggles; America's Cup; TV-Asia; Cricket…and more – http://eepurl.com/ELETj
