Sponsors at Sochi 2014 – pitching to get a return
Sponsors at Sochi 2014 The amount invested globally by sponsors such as Procter & Gamble, Coca-Cola, McDonald’s, General Electric, Visa, Samsung and more is about US$30 billion over a four year cycle. Members of the IOC’s The Olympic Partner (TOP) program such as Visa, which activated in 70 countries during(continue)