IEG, a sports business consultancy in the US, has published an analysis of sponsors of major pro sport leagues in the US.
Groups/categories of sponsor most actively sponsoring the four major US pro sports leagues and teams:
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NFL most active sponsor categories Insurance Quick service restaurants Food Telecommunications Beer Medical Facility services
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MLB most active sponsor categories Beer Insurance Food Quick service restaurants Automotive- cars & trucks Banks
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NBA most active sponsor categories Insurance Telecommunications Quick service restaurants Beer Automotive – cars & trucks
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NHL most active sponsor categories Insurance Beer Quick service restaurants Automotive – cars & trucks
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Depending on the league, the first listed category is 5 to 7 times more likely to sponsor than the average of all sponsors. Note that the above is an excerpt of the full study. Among the company details, only Pepsico, Anheuser-Busch Inbev, Coca-Cola, and MillerCoors appear on all four lists.
