Which business-types sponsor which pro sports?

IEG, a sports business consultancy in the US, has published an analysis of sponsors of major pro sport leagues in the US.

 

Groups/categories of sponsor most actively sponsoring the four major US pro sports leagues and teams:

 

NFL most active sponsor categories

Insurance

Quick service restaurants

Food

Telecommunications

Beer

Medical

Facility services

 

MLB most active sponsor categories

Beer

Insurance

Food

Quick service restaurants

Automotive- cars & trucks

Banks

 

NBA most active sponsor categories

Insurance

Telecommunications

Quick service restaurants

Beer

Automotive – cars & trucks

 

NHL most active sponsor categories

Insurance

Beer

Quick service restaurants

Automotive – cars & trucks

 

 

Depending on the league, the first listed category is 5 to 7 times more likely to sponsor than the average of all sponsors. Note that the above is an excerpt of the full study. Among the company details, only Pepsico, Anheuser-Busch Inbev, Coca-Cola, and MillerCoors appear on all four lists.

Eric Winton

Director, New Millennium Business

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