London 4 – Auckland 4 plus Melbourne….London is top

London has retained the title of SportBusiness International’s Ultimate Sport City for 2014 and picked up three other category awards in the biennial rankings. The results were announced at Sportaccord in Turkey.

Auckland, New Zealand, was the other top performing city from the final list, winning four awards. The city picked up best medium sized sport's city, best legacy, best security and best homegrown event for the Auckland NRL Nines rugby league competition.

At the same global 2014 awards, Melbourne has been named the Ultimate Sports City in the large city category. This is the second time Melbourne has received the award, which recognises the important social and cultural role sport plays in Victoria. Other cities shortlisted for the Ultimate Sports City large city category were Berlin, Cape Town, Singapore, and Sydney, with Melbourne placed second to London in the overall rankings. Other cities shortlisted for the Ultimate Sports City large city category were Berlin, Cape Town, Singapore, and Sydney, with Melbourne placed second to London in the overall rankings.

The full list of the winners is below:

Ultimate Sports City (overall winner) – LONDON
Best Sports City (extra large population) – NEW YORK
Best Sports City (large population) – MELBOURNE
Best Sports City (medium population) – AUCKLAND
Best Sports City (small population) – CALGARY
Best Hosting – LONDON
Best Venues – MELBOURNE
Best Transportation – BERLIN
Best Accommodation – ISTANBUL
Best Event Strategy – MELBOURNE
Best Legacy – AUCKLAND
Best Quality of Life – VANCOUVER
Best Public Sports Interest – LONDON
Best Security – AUCKLAND
Best Marketing and Branding – LONDON
Best Home-Grown Event – AUCKLAND NRL NINES
Best Newcomer – KAZAN

Read our earlier note about Auckland, with an A   – click here to read.

Eric Winton

Director, New Millennium Business

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