And why Del Piero is one of them If you take a look back over the last few years, the sports and sporting events business in Australia has come up with some magnificent occasions and new ideas. Most new ideas have originated in the private sector. Government support has often(continue)
Rio 2016 sponsor Banco Bradesco opens high-tech bank in São Paulo New technology is being rapidly adopted in Brazil – and the banks are no exception. In São Paulo’s classy JK Iguatemi Mall, Bradesco’s has installed a showcase for state-of-the-art banking technology. Albeit that some applications are designed very much(continue)
Brazil edges towards 2014 and 2016 Following the London Games: They have four years of hard work till their Olympic Games Opening Ceremony. Surely the handover in London, with the Olympic flag passing from Boris Johnson to Eduardo Paes, was a very muted prelude. The Rio organising committee had over(continue)
Paralympics and their champions glow The gathering commercial opportunities are being recognised The London Paras The London Olympics, marvellously entertaining and engagingly and well-presented, were a suitable prelude to the successful 14th Paralympic Games which come to an end this week. After a fairly ad hoc conclusion in Atlanta,(continue)
In the 1942 film Casablanca, cynical Rick Blaine, played by Humphrey Bogart, quipped “Here’s looking at you, kid.” Well, London here’s lookin’ at you – and congratulations! Just prior to the Games, the Olympics brand was assessed as the second most valuable brand in the world at $US45 billion, according to(continue)
