Global opportunities for sports marketing, infrastructure and consultancy services to 2022 Author: Ardi Kolah Published by IMR Publications This report identifies all the one-off events that need new services – e.g. sports marketing, architecture, construction, design etc - over the next 8 years. The position they currently are at in(continue)
This coverage of Allianz, global insurer, is one of a series by New Millennium Business, looking into the wide span of sponsorship of sports and sporting events by leading international companies. Allianz The company, headquartered in Germany, insures some 50 million cars globally. It places much emphasis on its risk(continue)
I read this and thought it was very much worth spreading…I have a lot of time and respect for Joe Pulizzi and his ideas are valuable. He has kindly allowed me to publish his notes…. A Note from Joe Pulizzi As I'm writing this, Content Marketing World Sydney just wrapped(continue)
John Coates, President of the Australian Olympic Committee and IOC Vice President, will head-up two key Commissions on the International Olympic Committee. Coates succeeds Bach as Chair of the IOC Juridical Commission and the Sport & Law Commission. He has also been re-appointed to the TV Rights and New Media(continue)
The World Cup triggers more marketing campaigns… A few days ago we described the start to a big Nike vs Adidas battle for market share and commercial take-out from the World Cup. Bearing in mind Nike is not a sponsor while its rival is. Now the heat is on with(continue)
